Two old images of Greater Than's founders meeting and working
Company story

Revolutionary AI: where it all began

Back in 2003, there was a meeting of great minds. Sten Forseke, the founder of a company that designed and manufactured electronic systems and telematics for automotive OEMs, and Anders Lindelöf, an inventor, problem solver and business developer.

A lightbulb moment

Sten’s work involved the use of “traditional” telematics parameters of harsh braking, acceleration, cornering, “speed to speed sign” and so on. And, while such events have a clear link with smooth driving, safety, vehicle wear-and-tear, and other factors, Sten realized that there was no direct correlation to crash risk, or fuel consumption.

Rewriting the rules

In 2004 Anders started to investigate the “rules based” model and experimented with the use of a self-learning model (early AI) to predict driving outcomes. By gradually training an algorithm with more and more criteria, he eventually recognized it was possible to predict who would crash, and why. Sten and Anders knew that understanding the driver better was valuable information for companies globally.

Old images of when Greater Than was founded

Dedicated to positive change

Greater Than was founded by Sten and Anders in 2004, with CEO Liselott Johansson soon coming on board. The company was – and remains – committed to helping drivers increase awareness, to improve road safety and reduce CO2 emissions. Working with clients over the years, they have demonstrated the AI’s ability to predict crashes and climate impact with astonishing accuracy.

Company history

We've been doing this for 20 years

To coincide with Greater Than's listing in InsurTech100 2022, Sten Forseke was interviewed about how Greater Than's AI is helping insurers increase profitability

It all begins with Sten Forseke

at the time focused on developing innovative safety and security solutions for OEMs

Read Sten's story

Portrait Anders Lindelöf CTO and co-founder at Greater Than

Then comes a chance meeting

between Sten and Anders Lindelöf, an inventor, problem solver and business developer

Read Anders' story


AI brain is born

Sten questions the link between telematics “events” and crash risk/fuel consumption, and Anders starts to investigate

Read about our AI


Greater Than is founded

to help increase driver awareness, for improved road safety and reduced CO2 emissions

Trucks icon

Lean Haulage is launched

enabling hauliers/ transportation firms to quantify the driver influence on fuel consumption

Portrait Liselott Johansson CEO at Greater Than

Liselott Johansson comes on board

leveraging her background in vehicle technology to guide Greater Than's vision and strategy

Read more


Lean Haulage expands globally

with customers seeing additional benefits including fewer crashes, lower driver turnover, and less costs


Enerfy is made available

as one of the first consumer apps aimed at helping drivers to understand their impact on the roads


Greater Than is listed on Nasdaq

and our customer empowerment strategy is delivering favorable results for our stakeholders

Why invest


We offer our own insurance

based on our crash probability insights, in an exclusive joint venture with Moderna Försäkringar

Read the press release

WWF Climate Solver logotype

We’re awarded the WWF Climate Solver

for our technology’s potential to influence global CO2 savings using the GHG protocol

Read the press release

FIA logo

FIA choose our platform

as the global benchmark, launching the world's first challenge in safe, sustainable driving

Learn more


We continue to expand

our global reach, with offices in Stockholm, Brussels, London, Palo Alto, Singapore and Tokyo

Read more


We're invited to the COP28 conference

to showcase our technology's potential to incentivize safe, sustainable driving behaviors

Read more


Leader in AI technology

thanks to our unique pattern AI that enables us to understand driver impact in a unique way

Read about our AI

Making an impact, today

Today, Greater Than works with insurance, mobility, driver risk management and automotive companies to enable them to measure the driver influence on crash probability and climate impact. This facilitates sustainability management and ESG reporting, and transforms the understanding, mitigation, and pricing of risk.

Nature road with cars with AI GPS data

Technology like no other

Twenty-years on, our AI remains globally unique. Developed years before most people had heard of AI, our longevity, and capabilities in analyzing driver impact are unrivaled. And it’s why we remain ahead of our competitors as the global benchmark for measuring driver influence on safety and sustainability.

20 years of training

Our data is collected from real driving on public roads, equivalent to almost 1 million man-years of driving. Just 1km of driving data is enough to rapidly predict crash probability and climate impact.

Unique driver patterns
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