23 January 2024

Sustainable driving can reduce total world emissions by 2%

The year 2024 is set to be the year in which sustainability becomes a top (if not the top) priority for organizations globally.

As well as a host of Environmental, Social & Governance (ESG) reporting regulations coming into effect, and further new laws expected to be introduced or proposed throughout the year, pressure is increasing from all stakeholders – customers, supply chain partners, and investors alike.

Download now: Telematics providers: Are you ready for NEW ESG regulations?


Companies across all industries will soon need to demonstrate what they are doing to reduce CO2 emissions. And, thanks to data analytics technology, reducing CO2 emissions can be easier than you think. In fact, at COP28, we showcased our revolutionary technology that can reduce total world emissions by 2%.

Making a difference at COP28

COP28, which took place in December 2023, reiterated the urgency for organizations to increase transparency, measure their impact on the planet, and take action to reduce emissions.

This year’s record attendance – around 80,000 delegates – demonstrated recognition of the need to accelerate climate action. The event also served as a platform to highlight the power of technology in achieving CO2 emissions reductions.

Utilizing AI for good to tackle CO2 emissions

In joining the Fédération Internationale de l’Automobile (FIA) at COP28, our objective was to demonstrate that every driver can make a difference to CO2 emissions now by adopting safer, cleaner driving behaviors.

Here’s an explanation of how we can reduce total world emissions by 2%:

  • Global road transportation represents ~19% of total world emissions
  • Every driver has the potential to save, on average, 12% emissions
  • This represents a 2% reduction of total world emissions

What YOU need to do to help achieve this

2024 is not the year to sit back and watch when it comes to climate change. The time to act is now! Not only is legislation calling for sustainability reporting and action, but so are stakeholders. For your business to remain competitive, it will need to demonstrate that it is acting to reduce emissions. And, at the same time, it will need to do so while maintaining operational efficiencies.

If your company is involved in transportation or mobility, tackling emissions can feel like a huge challenge. After all, you can’t simply eliminate travel or cut distance traveled without making sacrifices. But, by using technology to uncover new driver impact insights, you can understand the driver influence on CO2 emissions and see where improvements can be made with NO negative impact on operations. In fact, we’ve found that, on average, organizations using our technology can save 20% energy/CO2 emissions.

Adopting AI to uncover driver impact insights

At Greater Than, we have been training our AI to understand driver impact for 20 years. By using a revolutionary pattern AI technology, we can convert existing GPS data (the data obtained by connected car, dashcam, smartphone app, etc) into climate impact insights and crash probability. This means that we can identify the impact the driver has on the environment, and where improvements can be made.

With our real-time insights, your organization can measure your drivers’ ESG performance at trip, vehicle, fleet, or whole portfolio level. You can also benchmark performance across teams, divisions, companies, countries, or simply over time. This enables target setting, CO2 reductions, AND progress reporting.

To find out more about how we can help your organization achieve its sustainability goals, meet ESG reporting regulations and accelerate efforts towards Net Zero, please book a meeting.