22 November 2023

Greater Than’s AI technology will be showcased in FIA Smart Driving Challenge at COP28

  • The FIA Smart Driving Challenge will be displayed at the Fédération Internationale de l’Automobile (FIA)’s stand in the COP28 Blue Zone throughout the conference
  • The FIA Smart Driving Challenge is a worldwide challenge rewarding smart, safe, and eco-friendly driving, created by the FIA in collaboration with data analytics leader Greater Than
  • Drive Change Today is a challenge specifically created to coincide with COP28 to raise awareness that everyone can play a role in sustainable change today

Greater Than (GREAT.ST), the global provider of driver crash probability and climate impact intelligence, is proud to join the Fédération Internationale de l’Automobile (FIA) to promote the FIA Smart Driving Challenge (FIA SDC) initiative in the COP28 Blue Zone.

Drive Change Today, an FIA SDC challenge event created specifically for COP28, will run from 22 November to 12 December to demonstrate to participants how easy it is for them, as drivers, to reduce their carbon footprint. In addition to everyday drivers from around the world and COP28 attendees, 10,000 cars from fleets in the UAE will be invited to participate in Drive Change Today during the conference period, with the support of FIA Member the Emirates Motorsports Organization (EMSO).

“Bringing the Drive Change Today – FIA Smart Driving Challenge to COP28 is an important milestone for us and a testament to our commitment to sustainable mobility,” said FIA Secretary General for Automobile Mobility and Tourism, Jacob Bangsgaard. “We believe that grassroots initiatives, especially when they rely on the best technological breakthroughs, are integral in delivering transformative solutions to climate change.

“By encouraging drivers to make small changes to their everyday lives, we can build a better, more sustainable future for the planet and for the road users we represent.”

Drive Change Today builds on the success of the existing FIA Smart Driving Challenge program. Since 2019, the FIA has given drivers the opportunity to compete to be named the smartest driver over the course of a year-long season. The program has succeeded in driving meaningful change amongst its users: with participants achieving an average energy saving of 12% in 2023.

Accessed through an app designed with Greater Than’s revolutionary pattern AI technology, the challenge analyzes and scores a participant’s day-to-day driving. The app also gives guidance on how to reduce CO2 carbon emissions and improve a driver’s ability to focus, anticipate, and adapt their speed to circumstances. The overall AI ‘smart score’ that drivers achieve for each drive is ultimately used to decide the winner.

“The role that technological innovation plays in achieving a sustainable future cannot be understated. We feel passionately about utilizing advances, such as AI, to empower drivers with meaningful and impactful insights, that in turn help the environment,” said Greater Than’s Chief Business Officer and Deputy CEO, Johanna Forseke. “The FIA Smart Driving Challenge steps this up a gear, encouraging smarter, cleaner, and safer driving behavior. We’re excited to showcase the challenge at COP28, and hopefully inspire more drivers to get on the road to net zero.”

The FIA Smart Driving Challenge will be displayed at the FIA’s stand in COP28 Blue Zone throughout the conference. This display will act as an ongoing reminder of the importance of behavioral change in the journey to net zero and of the FIA’s call to prioritize mobility users in sustainability policy-making.

Notes to the Editor

How to Drive Change Today?

Download the app on the App Store here.

Download in Google Play here.

Press contact, Greater Than:
+46 855 593 200

About Greater Than

Greater Than is a driving data analytics company that specializes in understanding driver impact on the roads. Through the power of artificial intelligence (AI), Greater Than converts GPS data into driver scores that predict crash probability and climate impact. The scores can be further enhanced with additional intelligence including an analytics dashboard, prevention tool, and summary reports.

Insurance companies, underwriters, fleet solution providers, mobility providers and other owners of GPS data use Greater Than’s analysis to optimize driver risk management, achieve insurance profitability, manage sustainability & ESG reporting, and monetize GPS data. Greater Than (GREAT.ST) is listed on Nasdaq First North Growth Market. FNCA Sweden AB is the Company’s Certified Adviser. Learn more at www.greaterthan.eu.

About the FIA  

The Fédération Internationale de l’Automobile (FIA) is the governing body for world motor sport and the federation of the world’s leading mobility organisations.

Founded in 1904, with headquarters in Paris and Geneva, the FIA is a non-profit organisation.

It brings together 243 Member Organisations from 147 countries on five continents. Its Member Clubs represent over 80 million road users and their families.

In Motor Sport, the FIA administers the rules and regulations for international four-wheeled motor sport competitions including the FIA Formula One World Championship, FIA World Rally Championship, FIA World Endurance Championship, ABB FIA Formula E World Championship, FIA World Rallycross Championship, FIA World Rally-Raid Championship, FIA Karting World Championship. In Mobility, the FIA strives to ensure safe, clean, inclusive and accessible mobility for all global road users through strategic cooperation, global advocacy initiatives and support to local actions carried out by its Members.

Further details can be found at www.fia.com

About the FIA Smart Driving Challenge 

The FIA Smart Driving Challenge (FIA SDC) is a worldwide annual challenge rewarding smart, safe, and eco-friendly driving. The FIA SDC was created by the FIA in collaboration with Greater Than to encourage everyday drivers to adopt smarter, cleaner, and safer driving behavior.

When drivers join the challenge by using the FIA SDC app, their percentage of CO2 or energy savings is calculated based on Greater Than’s AI technology. Data from each trip, including energy consumption and driving behavior (focus and anticipation), is analyzed and transformed into a unique DriverDNA profile which is then compared to a database of over 7 billion DriverDNA profiles to evaluate CO2 and energy savings.

The ‘smart score’ obtained for each participant is used to establish the ranking of the competition.

Learn more at fiasmartdrivingchallenge.com