29 October 2020
2 min read

Toyota Motor Vietnam and MSIG Insurance (Vietnam) collaborate to launch innovative solution from Greater Than as one of the loyalty programs to Lexus customers

Cars driving fast on a street in the evening
Greater Than, the insurtech provider of AI-based risk intelligence today announced that Toyota Motor Vietnam (TMV) and MSIG Insurance (Vietnam) Company Limited (MSIG Vietnam) debut innovative AI-based loyalty program based on the technology from Greater Than – to launching highly interactive, real-time reward system with driving diagnostics and comprehensive risk insights to help Lexus customers drive better and encourage safer driving behaviors. 

TMV and MSIG Vietnam have unveiled today the implementation of Greater Than’s AI-based driving analytics technology and app-based loyalty service. The customer-centric offering will be launched for Lexus customers of TMV in the fall of 2020. On the base of Greater Than’s innovated technology and platform, TMV and MSIG Vietnam strive to create an amazing experience for Lexus insurance holders, and simultaneously promote safe driving behavior.

The AI-based loyalty program named LEXUS Safe Drive will come as a consumer app with an app-2-car connection to seamlessly connecting the insurance holder to start with driving diagnostics, which can help to provide real-time assessment of driving behavior. Through the app, the car user gets gamified information about his driver’s driving in real-time and can directly earn points by driving more safely. The higher the score, the greater the reward. The application can help to let you know how safe you are in your car. Drivers driving at a higher risk are encouraged to adjust their behavior.

“We’re very proud of the trust to delivery our loyalty program, and we’re looking forward to further serve Toyota Motor Vietnam and MSIG Vietnam with value-adding products and experience based on our AI and technologies.” – says Liselott Johansson, CEO Greater Than

Moreover, with this solution, MSIG Vietnam will be able to identify risk groups at a much greater depth to accurately calculate existing and future real-time damage costs and new ways to reward customers who regularly have safe trips directly.

“The collaboration between TMV and MSIG Vietnam will drive both digital innovation and most importantly, contribute to improving social safety in Vietnam following our corporate mission and corporate social responsibility policy.” – says Mr. Yujiro Sobajima, General Director, MSIG Vietnam.

TMV and MSIG Vietnam have established a long-lasting strategic partnership to provide Japanese premium quality auto-insurance services to Lexus customers. With the new innovative loyalty program, TMV and MSIG Vietnam aspire to become the pioneers to create a seamless customer experience: from exceptional luxury automotive products to hassle-free, convenient insurance services. It is also a collaborative effort to offer a powerful tool for Lexus car owners to have better and safer road trips.

Leveraging TMV’s commitment of continuously bringing incompatible concepts into harmonious existence, and MSIG’s 100 years of history around the world with high focus on unceasing enhancement of customer experience, with this customer-focused loyalty program, TMV and MSIG Vietnam are well on their way to build up amazing experience for Vietnamese Lexus customers.

For media inquiries, please contact:
Eva Voors, Head of PR and Communications

About Greater Than

Greater Than has developed AI that price risk per vehicle in real-time, helping auto insurance carriers and automotive OEMs to reduce claims cost, support new business models, andenable behavioral-based pricing for new mobility. The company’s flagship product Enerfy Global is a platform with over 480 white label solutions, including AI pricing, digital insurance, gamification, and driver influencing Apps. Greater Than partners with global insurance carriers and is the platform for the FIA competition, the FIA Smart Driving Challenge, the first global challenge in safe driving. Greater Than is listed on Nasdaq First North Growth Market. FNCA Sweden AB, +46(0)8-528 00 399, info@fnca.se is Certified Adviser. www.greaterthan.eu.