28 April 2023

World Day for Safety and Health at Work: Fleet Risk Management Focus

Yellow taxi cars parked on the street. Profile image of Jim Noble

April 28 is World Day for Safety and Health at Work 2023. The theme for the Day is: “A safe and healthy working environment is a fundamental principle and right at work.” For many people, driving forms an integral part of the workday. For some, the vehicle is considered “the workplace”.

At Greater Than, we’re committed to supporting efforts to ensure that driving is a safe activity for all. There are many steps organizations can take to effectively manage driver safety, and we’re proud that our artificial intelligence (AI) technology optimizes fleet risk management, enabling organizations to uncover, and act on, crash probability insights.

Download now: How AI can help the fleet industry overcome its five biggest challenges

Why does fleet risk management matter?

Estimates suggest that between one quarter and one third of all crashes involve someone that is driving for work purposes. And, legally, employers have a responsibility to manage the risks to employees who drive at work. Not only that, but to ensure the health and safety of others who might be affected by their working activities.

Managing fleet risk requires more than just compliance with road traffic legislation. It involves safety management, incident management and analysis, driver policies, risk analysis, intervention steps to reduce future risk, and more. At Greater Than, our focus is on driver attitude and how this influences safety and sustainability. By uncovering deep driving crash risk insights, we help organizations to manage and mitigate driving risk.

Fleet risk management has far-reaching benefits

A common misconception is that fleet risk management is an isolated activity within an organization. However, it has far-reaching implications, and an effective program can positively affect business in many ways.

Some of the most obvious benefits of fleet risk management include a reduction in crashes, injuries, and damage. Of course, in turn, a reduction in crashes results in fewer lost workdays, reduced costs, and fewer repairs. Less obvious are benefits such as enhanced employee motivation, well-being, and productivity.

Measuring crash probability forms part of a positive culture

There’s a lot of evidence globally about the connection between a strong workplace culture and employee performance. Companies with strong safety cultures are likely to see this reflected in many areas, such as lower employee turnover, less absenteeism, and better morale.

Demonstrating to drivers that their safety matters is an important part of a workplace safety culture for fleets. That’s why, in any safety culture mission, measuring driver crash probability can be a valuable fleet risk management tool. It provides fleet managers with knowledge that can be applied to risk mitigation efforts, to reduce crashes.

How is AI used in fleet risk management?

At Greater Than, our Crash Probability Score uses pattern artificial intelligence (AI) technology to uncover new layers of intelligence about driving risk. It does this by converting GPS data into crash probability, by measuring driver attitude. The Score provides an easy-to-understand, comparable crash risk level for drivers, regardless of vehicle type, fuel type, or location.

Fleet solution providers use our Crash Probability Score to help optimize fleet risk management. Because our AI can categorize the 15% of drivers who are responsible for 50% of crashes, as well as the 85% of drivers who are lowest risk, fleet risk managers can easily identify the drivers most in need of training. They can also utilize the new layers of driving risk intelligence to maximize operational efficiency and reduce costs.

It’s easy to incorporate AI into fleet risk management

GPS data is all that’s needed to uncover new crash probability insights. Greater Than collects your GPS data via a simple API connection, analyzes the data and generates a crash probability score for every driver.

The Crash Probability Score can be pushed back to your existing driver risk management solution or presented via a range of Greater Than’s add-on products. These include:

  • Crash Probability Dashboard – a dynamic platform that makes it easy to compare risk across times, days, and locations.
  • Crash Probability Tool – a valuable predict and prevent tool that can filter drivers by risk level, predict crash type, and recommend remedial action.
  • Analytics Reports – customized reports at a frequency of your choice, summarizing the data that matters to you.

Contact Greater Than or book a meeting with me to discover more about how our Crash Probability Score can help your organization elevates its focus on fleet risk management.