Freeway with cars with marked green, red and yellow circles around them marking out how safe they are driving

ABAX monetizes its mobility data

How telematics company ABAX used Greater Than's data analysis for deep risk insights and new product development

About ABAX

ABAX is one of the largest telematics companies in Europe with solutions for mileage claims, as well as vehicle, equipment, and tool tracking. With 500,000+ tracked units, ABAX started a journey in 2020 to expand into the development of mobility data solutions to enter new verticals like insurance and leasing.

Facts and figures

Industry: Telematics

Employees: 350+

Tracked units: 500 000+ 

Website: www.abax.com/uk

Products used

Atle Karlsen

Atle Karlsen, ABAX’s Chief Performance Officer, explains what ABAX does and why the company chose to work with Greater Than.

Hear how ABAX uses Greater Than’s intelligence to help its customers become safer, more cost efficient and more sustainable.

ABAX’s real-time data, combined with Greater Than’s leading AI pattern profiling provides one of the best driver risk analysis tools in the insurance industry. This collaboration has enabled us to develop and launch the first B2B data-driven insurance solution with Tryg Norway in less than four months.

Morten Strand

CEO, ABAX

Freeway with cars in both directions

Analyzing data to achieve business goals

Although ABAX’s pricing model and customer offerings worked successfully, the ABAX team wanted to focus on the risk analysis of driving behavior to thoughtfully and innovatively create products and services to meet their customers’ needs. They were also keen to explore the development and delivery of personalized offerings and pricing options.

The journey began with a more thorough analysis of the data. Despite promising results, ABAX wanted to gain even deeper insights into driving risk. The aim was to use this knowledge to help achieve specific goals related to customer acquisition, retention, and loyalty, ultimately helping the customer increase revenue and profits. ABAX decided to enlist the help of a partner with excellence in AI analysis of real-time data.

Computer screen showing how Greater Than's map function looks like

Connect, learn, act

The cooperation between ABAX and Greater Than commenced with the connection of 200,000 cars to Greater Than’s AI analysis platform, via a single API. GPS data was transmitted from ABAX’s platform to Greater Than’s cloud-based AI analysis platform and returned to ABAX in real-time providing deep risk insights into its portfolio.

The initial benefit to ABAX was instant insight and new layers of risk knowledge including a risk profile for each customer in its portfolio. With this foundation, ABAX improved their data bank, defining new business models by understanding new customer segmentation and risk performance. Based on that, ABAX tailored an entirely new insurance product offering suitable for its fleet customers.

We quickly realized that Greater Than and the integration of their AI analysis and risk pricing models would add significant value for ABAX and our future offerings.

Morten Strand

CEO, ABAX

ABAX app in use on a phone

Monetizing mobility data

By using Greater Than’s driver risk analysis, ABAX managed to identify new market entries in less than four months, segmentized target groups, and developed a tailored insurance offering for its fleet customers. The initial market phase obtained a 40% conversion.

Based on the risk knowledge and demand for the product, ABAX entered a cooperation with insurance company Tryg Norway and launched the market’s first commercial insurance product offering, tailored for the Norwegian commercial fleet market.

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