Greater Than announces Helena Norrthon as new General Counsel

As Greater Than continue to grow and further reach out to the global market, we’re delighted to welcome Helena Norrthon as the new General Counsel and part of our executive team. In this capacity, Helena will oversee and execute work covering various industry relations and partnerships, public policy, trust, and safety.

“Helena Norrthon possesses tremendous legal and business expertise across a variety of practice areas and will direct all the legal work, backing the businesses for the company,” said Liselott Johansson, CEO, Greater Than. “Our company has rapidly grown, and Helena brings a new skill set to our executive team that will be valuable as we continue to expand around the world with our AI-based risk insight and solution offering.”

Helena Norrthon has an international background and wealth of experience, covering experience as an IT lawyer at the start-up Adderas and as a Senior Legal Counsel at Magine, a global video streaming service and numerous years of serving as a lawyer at The Ministry of Enterprise, Energy Communications and the Ministry of Foreign Affairs. Helena’s comprehensive experience cover all business aspects of legal consultation, including international negotiations with the Member States regarding EU law.

Prior to joining Greater Than, Helena served as General Counsel at SIS, developing standards that are considered as copyrighted work and often contain patents to companies and organizations globally. Throughout Helena’s career, she has been involved in several high-profile legal and regulatory matters and concluded numerous intellectual property deals, including licensing agreements with companies worldwide.

“Greater Than’s commitment to innovation, forefront AI technology and disruption speaks to me at a personal level, and I’ve always been drawn to serving commercial growth companies expanding internationally throughout my career,” said Helena Norrthon. “I’m grateful for the opportunity to help built up and promote the principles that make Greater Than a trusted and unique partner in the world.”

April 29th, 2021 | By Eva Voors, Chief Communications Officer

Most welcome Markus Waldenström as our new CFO

We are thrilled to welcome Markus Waldenström as part of our executive leadership team as our Chief Financial Officer. Markus will be based at our Stockholm headquarters and overseeing and running our global finances and operations. I am beyond confident Markus will be a major asset to our business as we continue on this steep growth trajectory across our business’s facets.

Markus comes with the experience we were looking for and the enthusiasm! He has a proven track record of serving as a strategic advisor with advanced business knowledge and growth companies’ international experience.

Marcus most recently comes from a three-year position as Investment Manager at Telia Ventures, Telia Company’s investment unit, where he also was involved in building up the business unit. Before Telia Ventures, Markus served as Management Associate, CFO Office at Telia Company. Markus also has a background from PWC as a Senior Associate, serving private equity and industrial clients at PwC’s M&A Transaction Services department. Markus holds a Master of Science in Business and Economics from Lund University, School of Economics and Management, Sweden.

Welcome, Markus, to our growing Greater Than family. We’re looking forward to our continued success together!

April 22th, 2021 | By Liselott Johansson, CEO, Greater Than

Meet Johanna Forseke, our Chief Business Officer

With an extensive career in one of the most successful enterprises globally, Procter & Gamble, Johanna has worked with strategic sales and launches of high-end consumer products internationally for almost a decade. When joining Greater Than 2019, Johanna leveraged her experience and took a new strategic approach to our sales and business development. By bringing the latest “in-fashion” for the insurance industry to the table; AI-based predictive risk insight analytics and insurtech solutions, Johanna is currently establishing and deepening partner relations worldwide.

“To be able to work with the hottest and latest technology in the world is amazing. I have the possibility to help our partners to develop new business models, launch new end-user offerings on markets worldwide, and to gain better control over their loss-ratio. It’s nothing but fantastic to experience how much value that is adding.”

During Johanna’s leadership at Greater Than, the company has deepened its offering for Zurich, MSIG and many more companies. New products have seen day-light and the global challenge in smart driving; FIA SDC is turning into a community with the common goal of making our roads safer and cleaner.

April 19th, 2021 | By Eva Voors, Head of PR & Communications

Meet our CEO, Liselott Johansson

Our CEO Liselott is an engineer at heart, passionate about innovation and leads Greater Than with a customer-centric approach focusing on growth. Under Liselott’s leadership Greater Than has evolved as a standardized AI analytics platform, allowing our clients to be at the forefront of technology and reach their full potential.

With extensive experience in software development for the automotive industry at Stoneridge Inc, Liselott was appointed CEO for Greater Than 2008. Rising quickly to the challenge, Liselott has taken Greater Than through an order of magnitude of growth and major rounds of financing whilst she is safely navigating business and tech development as well as the IPO at Nasdaq First North Growth Markets. Under Liselott’s leadership, Greater Than has grown into a global insurtech platform and provider of predictive road risk and digital solutions currently used by major insurance companies forward-thinking mobility services and fleets worldwide.

As a leader, Liselott works hands-on from the company’s centre and is a resource for all company teams.

“As CEO of Greater Than, one of my top priorities is to promote a culture of continuous learning where we share, innovate and build together, as a strong team – both in our company and also with our customers.”

Liselott is recognized as one of the most influential female leaders within Insurtech and is a very experienced and driven keynote speaker with deep knowledge of what is needed to create value-driven collaborations. Activities supporting a safer road environment and reduced C02 emissions are close and dear to her heart. During Liselott’s leadership, Greater Than has been awarded the WWF Climate Solver Prize, CCBJ awards and many more recognitions.

April 14th, 2021 | By Eva Voors, Head of PR & Communications

Our AI is bridging the gap as new models hit the market

There are amazing times with a lot of things happening. In the insurance industry, one of the key topics of conversation right now is how to interact and provide a great costumer experience with along the customer journey. Another issue and challenge are how to manage underwriting for periodic or individual pricing offerings.

As a part of our long-term strategy, we address both challenges and efficiently bridging the gap (before it widens) for our partners. It’s exciting to experience how efficient that bridging is. And the most outstanding part is the result. The latest statistics from our AI based risk insight show that end-users connected to our technology decrease their risk to be involved in an accident with plus 30 % and their C02 emission lowers with approx. 20% – already after a few weeks of driving. That’s a fantastic result, isn’t it?

Access to the world’s best insurtech platform

Since we unveiled our Enerfy SDK we’ve made it is possible for almost any app provider to integrate all our services. This open ups for new breed of partners to pick and choose should they like to add insurance solutions, dynamic pricing, loyalty program, CO2 emission control to their existing offering. We already see how some of our partners creatively play around with it. And new launches are soon to see daylight. Want to learn more about our SDK? Read more.

Microsoft’s #BuildFor2030 Campaign, features Enerfy to supporting the UN’s Sustainable Development Goals
From late October Microsoft is showcasing partners providing solutions and services supporting the UN’s SDG 13: Climate Action. Greater Than’s AI Enerfy, with its capacity to price driving risk and reduce CO2 emissions, is being featured as a top contributor to Climate Action. Read the full press release

Alexandre Stricher, from France, is the world’s smartest driver
After a record season that engaged everyday drivers from 26 countries, the final of the FIA Smart Driving Challenge 2020 season, has finally crowned a winner. After a final with fierce competition and completely new levels of safe and smart driving, Alexandre Stricher, from France, won the honourable title. It was a hard battle as the finalists pressed themselves to new levels and started to drive with a 66% lower risk of being involved in an accident than average drivers. That’s something, isn’t it? Want to learn more, read the full press release.

We continue to grab accolades around the world!
During Sweden Innovation Days, mid-November 2020, we had the honor to present and pitch our AI technology and be part of the release of the first European AI Startup Landscape. Greater Than was out in the first round, acknowledged as one of the top #AIstartups in Europe.

December 8th, 2020 | By Liselott Johansson, CEO Greater Than
Tags: #EnerfySDK, #Mirosoft, AI, FIASDC

Personalized driving apps inspire to a much safer and more sustainable driving

Car driving remains a stressful activity for many, and human errors are accountable for most car accidents today. However, our recent statistics show that digital products highly can inspire motorist to focus on a much safer and more sustainable driving. The latest proof of this is the result from the global road safety initiative, FIA Smart Driving Challenge, where our technology and apps where used to encourage drivers to handle their car in a safe, efficient and smart way. Thousands of motorists from over 25 countries worldwide signed up to the challenge. After only a few weeks driving with the app the participants had decreased their probability of getting involved in car accidents with 30%. The also lower their carbon footprint with 17%.

There is, in fact, a strong synergy between increased awareness and reduced risk. We can see this amongst our customers around the world. When our services and apps become embedded and used, for example, as a dynamic pricing model or in a loyalty program with bonuses, the target group rapidly changes their behaviour behind the wheel. This, regardless of whether it concerns a car-sharing service or an insurance offer. By inspiring to a safer and smarter driving style, rewarding good driving behaviour, and better understand the risk, we will experience a lower amount of road accidents, decreased claims costs and happier end-costumers. A recent case amongst our clients are a national car-club using our service. In less than six months they have managed to reduce their insurance costs with approx.9%.

It’s evident not only novice drivers benefit from using driver assessment apps; people stressed after a long working day, those who occasionally drive rental or car-sharing vehicles and reckless drivers also need help, and the list continues. Having the right driving style isn’t just about safety and awareness. And it can be paramount for modifying a general better driving behaviour by offering insurance discounts, reduced deductible, decreased carbon footprint, prolonging battery range on EVs and the most important; limit the number of accidents on the road.

November 30th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: #carinsurance, #digital, AI, FIASDC, GreaterThan

A month of exciting launches


As an effect of the Corona pandemic, we experience an accelerating necessary of changes within the insurance industry. AI for better cost control and digitization for cheaper processes is important for tomorrow’s motor insurance. Being part of this movement, we clearly feel the urgent demand for getting tools to better price premiums, get started with smart customer retention and provide new ways to work with targeted customer acquisition. As evidence of this, our flagship product Enerfy Loyalty Program has been launched on several markets, and our tool Enerfy Risk Portfolio Tracker is now available as a stand-alone product serving larger enterprises with proactive risk insight.

Toyota Motor Vietnam and MSIG Vietnam reach out with loyalty program

Late October Lexus Safe Driving was launched on the Vietnamese market in a collaboration between Toyota Motor Vietnam and MSIG Vietnam. The solution is entirely based on Greater Than’s AI technology and Loyalty Program and aim to promote safe driving with a reduced premium. A win-win offering that contributes to more loyal customers and a safer traffic environment with fewer accidents. Read the full article.

Proactively is all about gaining real-time and predictive overview of the risk

Our Enerfy Risk Portfolio Tracker is from now available as a stand-alone product.

The usefulness and simplicity of the tool are maximized by the fact that it is ready to provide real-time, predictive risk insight for each policy, on any customer base. Read the full press release here

The world smartest drivers are on the roads.

The global competition FIA Smart Driving Challenge went live October 20th again and is free for all motorist. The challenge is founded by FIA, the governing body for world motorsport and the federation of the world’s leading motoring organisations in collaboration with Greater Than, and it engages Member Clubs across the world. The challenge is entirely built on Greater Than’s Enerfy AI and app solutions which makes it possible to in real-time reward and encourages safer and eco-friendlier behaviour. The challenge is a fun, interactive and engaging event with the power to decrease accidents and CO2 emission on the roads. Join in here.

November 3th, 2020 | By Liselott Johansson, CEO Greater Than
Tags: enerfy, FIASDC, loyaltyprogram, Riskportfoliotracker

From big data to edge technologies

The global market for IoT and AI is expected to reach USD 16.2 billion by 2024 (an annual growth rate of 26%), according to a report by Markets and Markets. The estimated growth is mainly driven by the fact that AI can help to reduce the cost of prediction significantly. Prediction is needed to be able to assess the value, price and outcome of, for example, manufacturing processes, medical research and analysis of human behaviour. AI helps to provide an almost consistent picture of reality. At an exceptionally much faster and more cost-effective pace than any traditional excel calculation could ever be done.

And now that we know it and want to be able to get it, we may be facing the biggest challenge; how do we implement it?

Being connected and maintaining powerful data processing in cloud services will not be stable enough. Data is heavy weighing, and more data creates latency and in the worst-case downtime that is completely devastating, for example, for a self-driving car, medical devices or clinical decision support systems.

The latest within AI, and what we work with is called “edge technologies”. That means smaller, smarter systems connected to the larger cloud AI. The smaller, smarter micro AI system is extremely able to calculate which data sources and bits that should be sent to the larger cloud AI for valuation and which should not. With the help of the micro AI, the system can run without the risk for latency or downtime.

Shortly, several processes, components, tools and products, as well as bodies, will be chipped and equipped with such similar micro-edge AI. Exciting, isn’t it? I don’t know about you, but I am looking forward to following this development.

October 15th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: AI, connectedcars, Insurtech

Why every insurance company needs Enerfy Loyalty Program

Customer behavior in car insurance is changing significantly, and insurance companies are facing an increasing demand for digital services and personalized customer offerings. Simultaneously, increased competition from full-coverage insurances and product manufacturers, with a digital lead, enables improved business models that increase customer loyalty. But regardless of this, there are bonuses to be won and cloud services to use to get there. Learn how insurance services firms can increase speed and agility to deliver compelling products and services in addition to their existing offerings.

Putting the customer and insurer relationship first, we launched Enerfy Loyalty this spring. The product offering is entirely powered and based on our seven patented AI predictive risk analytics tools.

Artificial Intelligence has already boosted and developed the fintech sector at large. The turn has come to auto insurance and the new mobility and the growing number of car-sharing services. With our AI, we identify and forecast who will cause claims to what cost – which is the prerequisite for building the required transparent and dynamic pricing models that are needed. With the underlying AI real-time loss ratio prediction, Enerfy Loyalty deploys the possibility to utilize aggregate data per individual user in real-time without interfering with the existing technology or policy. An offering that empowers insurance carriers with entirely new ways to both creating hyper-personalized rewards for the end-user, and at the same time, gain unique predictive insights per every end-user.

The unique combination of the loyalty program and the in-depth AI predictions equips insurers with an invaluable advantage. In the short run, it will take underwriting and insurance pricing to a whole new level – which less progressive and lagging behind counterparts would miss out.

By only using the smooth and easy-to-apply solution Enerfy Loyalty, insurers get equipped to roll out with useful end-user apps while seamlessly transforming into data-driven companies powered to release locked value. On the base of the loyalty program, Insurers can step by step, build their business around data, drive trade across their motor books in a whole new way, and reach out with compelling offerings.

Want to learn more about Loyalty? Business Insider highlights the broader perspective of its usefulness and gains in this article.

August 26th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: AIpredictions, connectedcars, EnerfyLoyalty, Insurtech, Riskportfoliotracker

A postponed Rally became a road safety initiative

When Superstage VZW had to postpone Renties Ypres Rally, due to Covid-19 until October 2020, they decided to try anyways to give something entertaining and inspiring to their fans, team, and network. Having FIA Smart Driving challenge already under the hood, they engaged Freddy Loix, the 11-times winner of the Rally.

On Jul 1st, the Freddy Loix Ypres Smart Driving Challenge was launched. The challenge continues until Oct 3rd and is open to join for anyone having a driving license and access to a car.

Freddy Loix Ypres Smart Driving Challenge comes with a roadbook covering the history of Ypres Rally and 11 different routes of a total of almost 200km. During the challenge, participants discover the history of the Rally – all the way back to its first edition in 1965, while at the same time participate by driving smart and safe.

The engaging event Freddy Loix Ypres Smart Drive Challenge 2020 is combining the FIA’s Smart Driving project with the history of the Ypres Rally with the aim inspire motorists to drive safer and have fun when on the road. During the challenge, participants will by the app, see their score, and learn how to drive more safely, smarter, and eco-friendly. The smarter driving one performs, the better scoring they gain. The very best drivers will get the chance to win various prizes, such as merchandising or even tickets for the Renties Ypres Rally!

If in Belgium, grab your chance now, join Freddy Loix’s team on the Smart Driving Challenge and score as many points as possible!

To learn more about the challenge:

To sign up:

July 8th, 2020 | By Eva Voors, Head of Communications, Greater Than