Welcome Ambra, our Head of Growth for FIA Smart Driving Challenge

Greater Than is growing and expanding to new markets. The same goes for the company’s initiative FIA Smart Driving Challenge, now running for the third year in a row. To further escalate the success of FIA SDC, Ambra Pierrou most recently joined the team as the Head of Growth of the challenge.

Ambra has extensive experience working in Nordic start-ups, reaching out on the international market. She has headed PR and communication work for fintech start-ups – such as Invoier and Cool Company. Ambra also has a background at the market success platforms Storytel and Readly, where, at an early stage, she was at the core of transforming how we perceive a format in need of change. Both companies have doubtless contributed to change the way we access and consume books and magazines.

The FIA Smart Driving Challenge is the world’s first global initiative to apply and increase awareness of smart driving. Driving smart means driving with higher safety and lower energy consumption. Because anyone can join and get started right away, the FIA Smart Driving Challenge can become the world’s most extensive environment and road safety initiative.

“Joining this team and this initiative is tremendously exciting. FIA SDC is a concept for good, and it’s also an easy-to-love and join-in concept. Motorists around the world already embrace and love it. Now it’s time to reach the rest of the world to join in and decrease fatalities as well as CO emissions on the roads.” – Ambra Pierrou says.

FIA SDC is an essential pillar of FIA’s overall Sustainability and Road Safety Strategy. With an official target of reaching 5 million users, this free and gamified driving challenge has the potential of becoming one of the world’s most impactful initiatives contributing to reducing CO ₂emissions, fatal deaths and accidents on the roads.

We’re delighted to have Ambra onboard and look forward to further pushing and promoting safe,fun and environmentally friendly driving. It’s what we do today that will matter tomorrow.

To learn more and to join the challenge, visit FIA SDC.

Appstore: https://apps.apple.com/app/fia-sdc/id1425748874
Google Play: https://play.google.com/store/apps/details?id=eu.leanportal.sdc

June 4th, 2021 | By Eva Voors, Chief Communications Officer

Meet Eva Voors, our Chief Communications Officer

Over the past months, Greater Than has built up its new management team by recruiting and appointing key roles internally and externally regarding business development, finance, technology development and communications. We saw one of these key-roles in our Chief Communications Officer, Eva Voors, who now is part of our management team.

Eva is a seasoned communications officer with a background at global entrepreneurial organisations such as Skype and Bambuser and has served as Account Director at some of the largest PR firms in Sweden. A background made as an excellent fit for Greater Than.

We have experienced Eva’s business-driven communication over the past two years. Since Eva came to Greater Than 2019, she has led a vital leadership role incrafting and promoting the company’s story and brand reputation externally and internally. Through several significant initiatives, product and partnership launches plus reports, Greater Than has received additional international awards such as Insurtech100, TU awards, CCBJ awards, and being featured in world-leading media such as Business Insider Insurance Business Magazine and Insurance Edge.

I look forward to working closely with Eva and the rest of the management line-up to turn possibilities into businesses successes and expand further and scale our offering globally

May 27th, 2021 | By Liselott Johansson, CEO Greater Than
Tags: Management, organisation, ourpeople

We are excited to welcome Lars Jatko as our new Head of Product Development

As we continue to grow and evolve our Insurtech brand, product offerings and AI capabilities, we’re thrilled to welcome our new Head of Product Development, Lars Jatko, to Greater Than.

With over 20 years of experience in technology, software and system development, Lars Jatko comes to us from a long-term assignment for Nasdaq. He served as Developing Manager in programs, delivering, e.g., Clearing System for significant banks and stock exchanges internationally. At Nasdaq, he also played role as project manager and implementation of Nasdaq frameworks on international markets. Before the plus three-year assignment for Nasdaq, Lars has led engineering and development within the Fintech sector for Swedbank. Lars background also covers an extensive career within Telco where he has held senior developing roles for the companies Tele2 and Basset Telecoms, two companies within the Kinnevik Group.

“Throughout my career, I have worked and built teams that are empowered to improve rapidly by challenging assumptions, innovating operations, and creative approach,” Jatko commented. “At Greater Than, I am excited to be able to develop that same environment as we build the world’s most powerful motor risk management solutions solving challenges for large insurance companies, OEMs and new mobility.”

“Jatko is a perfect match for us at Greater Than. He has a proven experience in development management work on an international level. He is a knowledgeable,driven, creative and result-oriented person – which a great asset for a growing company like us. I’m really looking forward to having Lars onboard working to streamline, improve, and renew current businesses areas,” – Said Liselott Johansson, CEO at Greater Than.

As Head of Product Development, Jatko will take responsibility for our product development strategy and operationally lead the tech development and product development teams. Lars Jatko also joins our management team.

May 25th, 2021 | By Eva Voors, Chief Communications Officer
Tags: Management team, organisation

Greater Than announces Helena Norrthon as new General Counsel

As Greater Than continue to grow and further reach out to the global market, we’re delighted to welcome Helena Norrthon as the new General Counsel and part of our executive team. In this capacity, Helena will oversee and execute work covering various industry relations and partnerships, public policy, trust, and safety.

“Helena Norrthon possesses tremendous legal and business expertise across a variety of practice areas and will direct all the legal work, backing the businesses for the company,” said Liselott Johansson, CEO, Greater Than. “Our company has rapidly grown, and Helena brings a new skill set to our executive team that will be valuable as we continue to expand around the world with our AI-based risk insight and solution offering.”

Helena Norrthon has an international background and wealth of experience, covering experience as an IT lawyer at the start-up Adderas and as a Senior Legal Counsel at Magine, a global video streaming service and numerous years of serving as a lawyer at The Ministry of Enterprise, Energy Communications and the Ministry of Foreign Affairs. Helena’s comprehensive experience cover all business aspects of legal consultation, including international negotiations with the Member States regarding EU law.

Prior to joining Greater Than, Helena served as General Counsel at SIS, developing standards that are considered as copyrighted work and often contain patents to companies and organizations globally. Throughout Helena’s career, she has been involved in several high-profile legal and regulatory matters and concluded numerous intellectual property deals, including licensing agreements with companies worldwide.

“Greater Than’s commitment to innovation, forefront AI technology and disruption speaks to me at a personal level, and I’ve always been drawn to serving commercial growth companies expanding internationally throughout my career,” said Helena Norrthon. “I’m grateful for the opportunity to help built up and promote the principles that make Greater Than a trusted and unique partner in the world.”

April 29th, 2021 | By Eva Voors, Chief Communications Officer

Most welcome Markus Waldenström as our new CFO

We are thrilled to welcome Markus Waldenström as part of our executive leadership team as our Chief Financial Officer. Markus will be based at our Stockholm headquarters and overseeing and running our global finances and operations. I am beyond confident Markus will be a major asset to our business as we continue on this steep growth trajectory across our business’s facets.

Markus comes with the experience we were looking for and the enthusiasm! He has a proven track record of serving as a strategic advisor with advanced business knowledge and growth companies’ international experience.

Marcus most recently comes from a three-year position as Investment Manager at Telia Ventures, Telia Company’s investment unit, where he also was involved in building up the business unit. Before Telia Ventures, Markus served as Management Associate, CFO Office at Telia Company. Markus also has a background from PWC as a Senior Associate, serving private equity and industrial clients at PwC’s M&A Transaction Services department. Markus holds a Master of Science in Business and Economics from Lund University, School of Economics and Management, Sweden.

Welcome, Markus, to our growing Greater Than family. We’re looking forward to our continued success together!

April 22th, 2021 | By Liselott Johansson, CEO, Greater Than

Meet Johanna Forseke, our Chief Business Officer

With an extensive career in one of the most successful enterprises globally, Procter & Gamble, Johanna has worked with strategic sales and launches of high-end consumer products internationally for almost a decade. When joining Greater Than 2019, Johanna leveraged her experience and took a new strategic approach to our sales and business development. By bringing the latest “in-fashion” for the insurance industry to the table; AI-based predictive risk insight analytics and insurtech solutions, Johanna is currently establishing and deepening partner relations worldwide.

“To be able to work with the hottest and latest technology in the world is amazing. I have the possibility to help our partners to develop new business models, launch new end-user offerings on markets worldwide, and to gain better control over their loss-ratio. It’s nothing but fantastic to experience how much value that is adding.”

During Johanna’s leadership at Greater Than, the company has deepened its offering for Zurich, MSIG and many more companies. New products have seen day-light and the global challenge in smart driving; FIA SDC is turning into a community with the common goal of making our roads safer and cleaner.

April 19th, 2021 | By Eva Voors, Head of PR & Communications

Meet our CEO, Liselott Johansson

Our CEO Liselott is an engineer at heart, passionate about innovation and leads Greater Than with a customer-centric approach focusing on growth. Under Liselott’s leadership Greater Than has evolved as a standardized AI analytics platform, allowing our clients to be at the forefront of technology and reach their full potential.

With extensive experience in software development for the automotive industry at Stoneridge Inc, Liselott was appointed CEO for Greater Than 2008. Rising quickly to the challenge, Liselott has taken Greater Than through an order of magnitude of growth and major rounds of financing whilst she is safely navigating business and tech development as well as the IPO at Nasdaq First North Growth Markets. Under Liselott’s leadership, Greater Than has grown into a global insurtech platform and provider of predictive road risk and digital solutions currently used by major insurance companies forward-thinking mobility services and fleets worldwide.

As a leader, Liselott works hands-on from the company’s centre and is a resource for all company teams.

“As CEO of Greater Than, one of my top priorities is to promote a culture of continuous learning where we share, innovate and build together, as a strong team – both in our company and also with our customers.”

Liselott is recognized as one of the most influential female leaders within Insurtech and is a very experienced and driven keynote speaker with deep knowledge of what is needed to create value-driven collaborations. Activities supporting a safer road environment and reduced C02 emissions are close and dear to her heart. During Liselott’s leadership, Greater Than has been awarded the WWF Climate Solver Prize, CCBJ awards and many more recognitions.

April 14th, 2021 | By Eva Voors, Head of PR & Communications

Our AI is bridging the gap as new models hit the market

There are amazing times with a lot of things happening. In the insurance industry, one of the key topics of conversation right now is how to interact and provide a great costumer experience with along the customer journey. Another issue and challenge are how to manage underwriting for periodic or individual pricing offerings.

As a part of our long-term strategy, we address both challenges and efficiently bridging the gap (before it widens) for our partners. It’s exciting to experience how efficient that bridging is. And the most outstanding part is the result. The latest statistics from our AI based risk insight show that end-users connected to our technology decrease their risk to be involved in an accident with plus 30 % and their C02 emission lowers with approx. 20% – already after a few weeks of driving. That’s a fantastic result, isn’t it?

Access to the world’s best insurtech platform

Since we unveiled our Enerfy SDK we’ve made it is possible for almost any app provider to integrate all our services. This open ups for new breed of partners to pick and choose should they like to add insurance solutions, dynamic pricing, loyalty program, CO2 emission control to their existing offering. We already see how some of our partners creatively play around with it. And new launches are soon to see daylight. Want to learn more about our SDK? Read more.

Microsoft’s #BuildFor2030 Campaign, features Enerfy to supporting the UN’s Sustainable Development Goals
From late October Microsoft is showcasing partners providing solutions and services supporting the UN’s SDG 13: Climate Action. Greater Than’s AI Enerfy, with its capacity to price driving risk and reduce CO2 emissions, is being featured as a top contributor to Climate Action. Read the full press release

Alexandre Stricher, from France, is the world’s smartest driver
After a record season that engaged everyday drivers from 26 countries, the final of the FIA Smart Driving Challenge 2020 season, has finally crowned a winner. After a final with fierce competition and completely new levels of safe and smart driving, Alexandre Stricher, from France, won the honourable title. It was a hard battle as the finalists pressed themselves to new levels and started to drive with a 66% lower risk of being involved in an accident than average drivers. That’s something, isn’t it? Want to learn more, read the full press release.

We continue to grab accolades around the world!
During Sweden Innovation Days, mid-November 2020, we had the honor to present and pitch our AI technology and be part of the release of the first European AI Startup Landscape. Greater Than was out in the first round, acknowledged as one of the top #AIstartups in Europe.

December 8th, 2020 | By Liselott Johansson, CEO Greater Than
Tags: #EnerfySDK, #Mirosoft, AI, FIASDC

Personalized driving apps inspire to a much safer and more sustainable driving

Car driving remains a stressful activity for many, and human errors are accountable for most car accidents today. However, our recent statistics show that digital products highly can inspire motorist to focus on a much safer and more sustainable driving. The latest proof of this is the result from the global road safety initiative, FIA Smart Driving Challenge, where our technology and apps where used to encourage drivers to handle their car in a safe, efficient and smart way. Thousands of motorists from over 25 countries worldwide signed up to the challenge. After only a few weeks driving with the app the participants had decreased their probability of getting involved in car accidents with 30%. The also lower their carbon footprint with 17%.

There is, in fact, a strong synergy between increased awareness and reduced risk. We can see this amongst our customers around the world. When our services and apps become embedded and used, for example, as a dynamic pricing model or in a loyalty program with bonuses, the target group rapidly changes their behaviour behind the wheel. This, regardless of whether it concerns a car-sharing service or an insurance offer. By inspiring to a safer and smarter driving style, rewarding good driving behaviour, and better understand the risk, we will experience a lower amount of road accidents, decreased claims costs and happier end-costumers. A recent case amongst our clients are a national car-club using our service. In less than six months they have managed to reduce their insurance costs with approx.9%.

It’s evident not only novice drivers benefit from using driver assessment apps; people stressed after a long working day, those who occasionally drive rental or car-sharing vehicles and reckless drivers also need help, and the list continues. Having the right driving style isn’t just about safety and awareness. And it can be paramount for modifying a general better driving behaviour by offering insurance discounts, reduced deductible, decreased carbon footprint, prolonging battery range on EVs and the most important; limit the number of accidents on the road.

November 30th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: #carinsurance, #digital, AI, FIASDC, GreaterThan

A month of exciting launches


As an effect of the Corona pandemic, we experience an accelerating necessary of changes within the insurance industry. AI for better cost control and digitization for cheaper processes is important for tomorrow’s motor insurance. Being part of this movement, we clearly feel the urgent demand for getting tools to better price premiums, get started with smart customer retention and provide new ways to work with targeted customer acquisition. As evidence of this, our flagship product Enerfy Loyalty Program has been launched on several markets, and our tool Enerfy Risk Portfolio Tracker is now available as a stand-alone product serving larger enterprises with proactive risk insight.

Toyota Motor Vietnam and MSIG Vietnam reach out with loyalty program

Late October Lexus Safe Driving was launched on the Vietnamese market in a collaboration between Toyota Motor Vietnam and MSIG Vietnam. The solution is entirely based on Greater Than’s AI technology and Loyalty Program and aim to promote safe driving with a reduced premium. A win-win offering that contributes to more loyal customers and a safer traffic environment with fewer accidents. Read the full article.

Proactively is all about gaining real-time and predictive overview of the risk

Our Enerfy Risk Portfolio Tracker is from now available as a stand-alone product.

The usefulness and simplicity of the tool are maximized by the fact that it is ready to provide real-time, predictive risk insight for each policy, on any customer base. Read the full press release here

The world smartest drivers are on the roads.

The global competition FIA Smart Driving Challenge went live October 20th again and is free for all motorist. The challenge is founded by FIA, the governing body for world motorsport and the federation of the world’s leading motoring organisations in collaboration with Greater Than, and it engages Member Clubs across the world. The challenge is entirely built on Greater Than’s Enerfy AI and app solutions which makes it possible to in real-time reward and encourages safer and eco-friendlier behaviour. The challenge is a fun, interactive and engaging event with the power to decrease accidents and CO2 emission on the roads. Join in here.

November 3th, 2020 | By Liselott Johansson, CEO Greater Than
Tags: enerfy, FIASDC, loyaltyprogram, Riskportfoliotracker