Tryg Sidekick with Tryg Forsikring A/S Norway

Safer driving with a pay as you drive motivation

TRYG, one of the largest insurance companies in Norway known for its customer-oriented approach to insurance and the vision to be at the forefront and create products with the end-user in focus. Knowing that young car drivers are charged with more expensive policies, TRYG Forsikring A/S Norge highlighted the need for more flexible alternative adapts to a younger target group and changing driver behaviors.

Together with Greater Than, the app and product Sidekick was developed. Sidekick is a standalone offering targeting youngsters age 18-30. The dynamic and app-based insurance offer was successfully launched in 2018 and is based on a fixed amount and where users can earn deductibles as a reward for good and safe driving behaviour as well as when recruiting friends.

“Our vision is to be at the forefront and to create products with the user in focus; therefore, this investment is a step very close to our hearts. With innovations such as Sidekick, we give young Norwegian car owners a greater influence over their costs, at the same time help to reduce the number of traffic accidents on our roads rewarding safe driving behavior.” – Says Jannicke Schumann-Olsen, Innovation Director for Tryg in Norway

In short:

TRYG Forsikring A/S, one of the largest insurance companies in Norway a standalone offering targeting youngsters age 18-30. The dynamic and app-based insurance offer SIDE Kick is based on Greater Than’s technology and SaaS products, enabling a market product offering of fixed amount and where users can earn deductibles as a reward for good and safe driving behaviour as well as when recruiting friends.