Personalized driving apps inspire to a much safer and more sustainable driving

Car driving remains a stressful activity for many, and human errors are accountable for most car accidents today. However, our recent statistics show that digital products highly can inspire motorist to focus on a much safer and more sustainable driving. The latest proof of this is the result from the global road safety initiative, FIA Smart Driving Challenge, where our technology and apps where used to encourage drivers to handle their car in a safe, efficient and smart way. Thousands of motorists from over 25 countries worldwide signed up to the challenge. After only a few weeks driving with the app the participants had decreased their probability of getting involved in car accidents with 30%. The also lower their carbon footprint with 17%.

There is, in fact, a strong synergy between increased awareness and reduced risk. We can see this amongst our customers around the world. When our services and apps become embedded and used, for example, as a dynamic pricing model or in a loyalty program with bonuses, the target group rapidly changes their behaviour behind the wheel. This, regardless of whether it concerns a car-sharing service or an insurance offer. By inspiring to a safer and smarter driving style, rewarding good driving behaviour, and better understand the risk, we will experience a lower amount of road accidents, decreased claims costs and happier end-costumers. A recent case amongst our clients are a national car-club using our service. In less than six months they have managed to reduce their insurance costs with approx.9%.

It’s evident not only novice drivers benefit from using driver assessment apps; people stressed after a long working day, those who occasionally drive rental or car-sharing vehicles and reckless drivers also need help, and the list continues. Having the right driving style isn’t just about safety and awareness. And it can be paramount for modifying a general better driving behaviour by offering insurance discounts, reduced deductible, decreased carbon footprint, prolonging battery range on EVs and the most important; limit the number of accidents on the road.

November 30th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: #carinsurance, #digital, AI, FIASDC, GreaterThan