We don’t know when the risk is there; we are only humans

Imagine that you would receive immediate feedback on at what level of safety and energy-efficiency you are driving. What if a smart, safe and stable ride would give you, let’s say, sharply reduced insurance premiums at the end of the year. Or that your smooth, focused driving with the rental car is immediately rewarded with bonus points to be used for something fun or tasty during the trip. Or even better, make the car rental cost cheaper. At the same time, a risky, stressful driving behavior would not pass unnoticed.

This is the reality for them who today use AI-powered driving analysis in their cars. They gain real-time insights and feedback on their driving behavior at such a level no human or human calculation ever could have the capability or capacity to give them. And they gain not only insights on how they drive but also get promoted when they do it well and safe.

Until most recently, this was impossible, even for Artificial Intelligence to achieve. AI needs to be trained for years on real driving data, information and driving situations to maintain such knowledge at such precision. By connecting our AI into vehicles and smartphones, we have contributed to making drivers around the globe drive much safer. We know using AI-based real-time assessment is unbeatable and one of the most empowering road safety activities one can conduct. I will explain why it’s so.

As humans, we need to understand the fuller picture, or we don’t seem to get it otherwise. As when we have an app’s telling us about how we are behaving when it comes to walking, drinking, exercising, even how we sleep. The daily result per se doesn’t tell us so much. But when we get the summary from, let’s say a whole month, we get the perspective needed to understand that if we are changing, just a little bit on the margins, it will make us reach our aim. It nudges us to try a little bit harder, improve our selves step by step, all in all, to gain results, and feel much better in the long run.

That’s how we know that the same goes when it comes to real-time driving assessment. When starting to use it, it’s hard to stop. You want to be the brilliant and safe driver you always thought you were, and remain so. Driving without such services leaves us with a feeling of being empty-handed. When starting being aware of any potential danger and risks, who can ever go back to drive without actually knowing if putting oneself and others to danger. It’s like not using the seat belt, even though you know it is excellent protection. Deeply embedded in our DNA, we all want to stay safe and protected. That’s why we want to know what’s going on. We’re only humans.

Mars 17th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: AI, connectedcars, Insurtech, roadsafety

AI will shape the future of mobility – in fact, it already does

The future of mobility is one of the most discussed topics of today. Against the background of increasing traffic, increased number of road accidents, and the urgent need to reduce CO2 emission, there is no doubt that the road environment with transportation of humans and goods, will have to change tremendously in a very near future. But why is artificial intelligence the key enabling technology to master the transition to highly-individualized, environmental-friendly, and autonomous mobility systems and not humans?

In the light of an increase of plus 90 million new cars on roads per year and an estimation of 2.0 billion vehicles on the roads year 2030 (today it’s plus 1 billion), the future of mobility will for sure affect both the environment and us as humans. Today more than 25 000 people lose their lives on EU roads every year. Many more are seriously injured. Numbers that increase every year and profoundly affect not solely individuals but society at large – at enormous costs. This at a time when cars never have been safer, roads have never been better maintained and controlled, engines are less fuel demanding and eco-friendlier than ever. Still, we’re staring at the increasing bulk of very dark figures.

Evidence has shown that a vast majority of traffic accidents generally are caused by the recklessness of drivers and their disregard for traffic norms. What drivers do and think behind the wheel seems to be unaffected by traffic regulations. Knowing that individual driving behavior has in fact just as much of an impact on road safety as any external factor, we’re at a stage when we need to better understand ourselves as drivers and our individual impact on road safety much better.

One often raised factor when it comes to cars and humans is that humans can’t comprehend speed. We simply don’t have it in our genes. With very limited relation to a speed exceeding 50 km / h, we remain blind and blunt in relation to speed and its natural risks. We don’t have the basic instincts in place to get it right, and cannot take the rapid decisions needed when we’re moving at high speed. Simply put, our brains do not have the capacity to instinctively react on speed – they are not trained for a long time enough.

With this said, we’re at a point when we rapidly need to embrace alternative ways to get alerted and informed when we expose us and others to danger and at the same time make driving much more smart, efficient, and safe. That’s where AI comes into the picture.

Data analysis using traditional statistical or manual methods is extremely challenging and time-consuming. Should we take in all aspects contributing to accidents, it would take years in time before we’d be able to serve a correct analysis. Well trained AI algorithms do the same job quicker than in a heartbeat. Since it’s the only knowledge it has, it simply becomes an expert in it. That’s how Artificial intelligence supports us at its best. AI replaces and supports us where we fail, and it does so by its capacity to significantly process large amounts of information at an extremely high speed – which is highly valued and needed for example when it comes to alert and avoid accidents on the road.

Providing AI-powered assessment software that communicates in real-time to car-drivers on the roads is proven to decrease their risk of a collision by up to 40%. This is due to how the AI instantly takes their individual driving situation into consideration second per second whilst communicating crucial information and value directly to the driver. A job no human nor human interference can perform in real-time.

At Greater Than, we have listened and learned over the years. Since 2004, when we started to collect driving data and train our AI, we’ve been devoted to developing and deploy AI-based solutions assessing driving behavior. Today our AI predicts accidents with 99.98% accuracy, in real-time, which also fosters better behavior and smarter decisions on the road. Our genuine dedication forward is to put even more advanced solutions inside vehicles, in the strong belief that no driver should drive without having full and transparent access to individual driving feedback in real-time. A standard that is as important as having cars equipped with a three-point belt and airbag. The change in mobility comes with higher awareness. What humans cannot interpret and perceive – AI immediately makes visible and comprehensible.

Mars 3th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: AI, connectedcars, futureofmobility, roadsafety