Greater Than announces Helena Norrthon as new General Counsel

As Greater Than continue to grow and further reach out to the global market, we’re delighted to welcome Helena Norrthon as the new General Counsel and part of our executive team. In this capacity, Helena will oversee and execute work covering various industry relations and partnerships, public policy, trust, and safety.

“Helena Norrthon possesses tremendous legal and business expertise across a variety of practice areas and will direct all the legal work, backing the businesses for the company,” said Liselott Johansson, CEO, Greater Than. “Our company has rapidly grown, and Helena brings a new skill set to our executive team that will be valuable as we continue to expand around the world with our AI-based risk insight and solution offering.”

Helena Norrthon has an international background and wealth of experience, covering experience as an IT lawyer at the start-up Adderas and as a Senior Legal Counsel at Magine, a global video streaming service and numerous years of serving as a lawyer at The Ministry of Enterprise, Energy Communications and the Ministry of Foreign Affairs. Helena’s comprehensive experience cover all business aspects of legal consultation, including international negotiations with the Member States regarding EU law.

Prior to joining Greater Than, Helena served as General Counsel at SIS, developing standards that are considered as copyrighted work and often contain patents to companies and organizations globally. Throughout Helena’s career, she has been involved in several high-profile legal and regulatory matters and concluded numerous intellectual property deals, including licensing agreements with companies worldwide.

“Greater Than’s commitment to innovation, forefront AI technology and disruption speaks to me at a personal level, and I’ve always been drawn to serving commercial growth companies expanding internationally throughout my career,” said Helena Norrthon. “I’m grateful for the opportunity to help built up and promote the principles that make Greater Than a trusted and unique partner in the world.”

April 29th, 2021 | By Eva Voors, Chief Communications Officer

Our AI is bridging the gap as new models hit the market

There are amazing times with a lot of things happening. In the insurance industry, one of the key topics of conversation right now is how to interact and provide a great costumer experience with along the customer journey. Another issue and challenge are how to manage underwriting for periodic or individual pricing offerings.

As a part of our long-term strategy, we address both challenges and efficiently bridging the gap (before it widens) for our partners. It’s exciting to experience how efficient that bridging is. And the most outstanding part is the result. The latest statistics from our AI based risk insight show that end-users connected to our technology decrease their risk to be involved in an accident with plus 30 % and their C02 emission lowers with approx. 20% – already after a few weeks of driving. That’s a fantastic result, isn’t it?

Access to the world’s best insurtech platform

Since we unveiled our Enerfy SDK we’ve made it is possible for almost any app provider to integrate all our services. This open ups for new breed of partners to pick and choose should they like to add insurance solutions, dynamic pricing, loyalty program, CO2 emission control to their existing offering. We already see how some of our partners creatively play around with it. And new launches are soon to see daylight. Want to learn more about our SDK? Read more.

Microsoft’s #BuildFor2030 Campaign, features Enerfy to supporting the UN’s Sustainable Development Goals
From late October Microsoft is showcasing partners providing solutions and services supporting the UN’s SDG 13: Climate Action. Greater Than’s AI Enerfy, with its capacity to price driving risk and reduce CO2 emissions, is being featured as a top contributor to Climate Action. Read the full press release

Alexandre Stricher, from France, is the world’s smartest driver
After a record season that engaged everyday drivers from 26 countries, the final of the FIA Smart Driving Challenge 2020 season, has finally crowned a winner. After a final with fierce competition and completely new levels of safe and smart driving, Alexandre Stricher, from France, won the honourable title. It was a hard battle as the finalists pressed themselves to new levels and started to drive with a 66% lower risk of being involved in an accident than average drivers. That’s something, isn’t it? Want to learn more, read the full press release.

We continue to grab accolades around the world!
During Sweden Innovation Days, mid-November 2020, we had the honor to present and pitch our AI technology and be part of the release of the first European AI Startup Landscape. Greater Than was out in the first round, acknowledged as one of the top #AIstartups in Europe.

December 8th, 2020 | By Liselott Johansson, CEO Greater Than
Tags: #EnerfySDK, #Mirosoft, AI, FIASDC

Personalized driving apps inspire to a much safer and more sustainable driving

Car driving remains a stressful activity for many, and human errors are accountable for most car accidents today. However, our recent statistics show that digital products highly can inspire motorist to focus on a much safer and more sustainable driving. The latest proof of this is the result from the global road safety initiative, FIA Smart Driving Challenge, where our technology and apps where used to encourage drivers to handle their car in a safe, efficient and smart way. Thousands of motorists from over 25 countries worldwide signed up to the challenge. After only a few weeks driving with the app the participants had decreased their probability of getting involved in car accidents with 30%. The also lower their carbon footprint with 17%.

There is, in fact, a strong synergy between increased awareness and reduced risk. We can see this amongst our customers around the world. When our services and apps become embedded and used, for example, as a dynamic pricing model or in a loyalty program with bonuses, the target group rapidly changes their behaviour behind the wheel. This, regardless of whether it concerns a car-sharing service or an insurance offer. By inspiring to a safer and smarter driving style, rewarding good driving behaviour, and better understand the risk, we will experience a lower amount of road accidents, decreased claims costs and happier end-costumers. A recent case amongst our clients are a national car-club using our service. In less than six months they have managed to reduce their insurance costs with approx.9%.

It’s evident not only novice drivers benefit from using driver assessment apps; people stressed after a long working day, those who occasionally drive rental or car-sharing vehicles and reckless drivers also need help, and the list continues. Having the right driving style isn’t just about safety and awareness. And it can be paramount for modifying a general better driving behaviour by offering insurance discounts, reduced deductible, decreased carbon footprint, prolonging battery range on EVs and the most important; limit the number of accidents on the road.

November 30th, 2020 | By Eva Voors, Head of Communications, Greater Than
Tags: #carinsurance, #digital, AI, FIASDC, GreaterThan